When I speak to business owners, the one thing they all have in common is time, or more specifically, lack thereof.
How valuable is your time? Can you really justify spending time away from your usual tasks or designating a staff member to do the same? Do you have the time to work out which advertising would work best for you right now, to find quotes, design something amazing and then work out how on earth to get it ready for commercial printing?
A graphic designer can design or format a marketing document in a quarter of the time it will take you to do it yourself.
“The man who stops advertising to save money is like the man who stops the clock to save time.”
– Thomas Jefferson
Make your advertising budget work harder. Look for overall value, rather than the cheapest possible option.
A graphic designer will know the most cost effective ways to keep your printing costs to a minimum, whilst maximising quality.
The right designer will work with your budget and help you prioritise what marketing materials you need now, and what you should consider as your company grows.
When it comes to stationery and marketing material, you really do get what you pay for. Let your business be memorable for all the right reasons; not because your business cards etc. look cheap or home-made.
Some do-it yourself online printing solutions could leave you with a business card printed on paper or even with someone else’s logo on the back. Cheap logo design opportunities are unlikely to result in a unique logo, but rather a stock based logo that could be much the same as used for countless other businesses. Underqualified, self-proclaimed designers could provide artwork that is not print ready, resulting in an inferior result (eg. unscaleable, pixelated, missing images, corrupted/incompatible files, spelling mistakes and colour or font issues).
Yes, you could design something yourself from scratch, but by the time you’ve been able to create a layout using Microsoft Publisher (a program commercial printers hate, and will either reject or could charge you extra to print from), a graphic designer would be able to create a quality print ready file using industry standard software that will ensure optimum results for your business.